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How Twitter is Changing: A new study reveals Twitter’s new direction
2010 will be forever commemorated as the year Twitter matured from a cool but undecided teenager into a more confident and assertive young adult. While there’s still much room to mature and develop,...
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Who are All of These Tweeple?
Twitter is not a social network. While Facebook is the digital equivalent to your online residence, Twitter is your window to relevance, a network where individuals connect through fleeting...
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The Business Guide to Facebook Part 1: Your Brand Page for the Social Web
Facebook is, at the moment, the most important social network in the world. Over 500 million people connect to one another in the “Social Network.” And, with the introduction of the Open Graph, we are...
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Social “Me”dia and the Evolving Twitter Egosystem
There’s a saying, “technology changes, people don’t.” Yet, when we consider the impact of technology on our daily lives, some very interesting observations surface… A pen now feels awkward to hold and...
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Video: Media Consumption vs. Usage and the New Role of Digital Sociologists
In part three of a series of conversations discussing the state and future of social media with Chris Beck, founder of 26dottwo (@26dottwo), we review media consumption and usage and how in social...
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The Art of Conversation – It’s About Listening Not Marketing
Discussions and debates on the viability, necessity, and effectiveness of conversational aka social media marketing continue to roar across the Social Web. There are three sides to this equation: –...
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The Essential Guide to Social Media – A Free eBook
I’ve been involved with Social Media since the beginning and the more I work, write, and speak, the more I learn. Over the years I’ve observed a series of questions and reactions that I’ve documented...
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PR 2.0: Putting the Public Back in Public Relations
Have you ever met someone so energetic, positive and incredibly smart – someone who exudes passion and someone who “gets it” in an inspirational way? I’m lucky to know one such person, Deirdre...
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PR 2.0 = The Evolution of PR, Nothing Less, Nothing More
Source There are many of us running back and forth from the edge to the center who would love to drop “2.0” from new evolution of PR. Hey, it’s even the name of this blog, and has been for years, but...
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Cultural Voyeurism and Social Media
Sociology – The study of human social behavior, especially the study of the origins, organization, institutions, and development of human society. About a year ago, I wrote an article entitled “Social...
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Attention Students and Entrepreneurs: Here’s Why The Social Sciences are More...
Sasha Freemind@sashafreemind, Unsplash.com Somewhere between Summer and Fall, I spent an unforgettable moment with Andrea Koppel. The good news is that we recorded our conversation. If the surname...
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Disruptive Technology is Disrupting Behavior
I study disruptive technology, specifically innovative technology that gains so much momentum that it disrupts markets and ultimately businesses. In the past several years, disruptive technology has...
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Where and Why: An Unpublished Interview
Rather than let this interesting discussion sink to the cavernous depths of my inbox, I thought I’d share it with you here. 1. You’re known as a visionary of future media as well as a trendspotter…...
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Social Media is About Sociology Not Technology
The future of engagement introduces sociology into the marketing strategy. Technology is just that, technology. The tools will change. The networks will evolve. Mediums for distributing content will...
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In the future of retail, ask these two questions – what is space? And, what...
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We keep talking about Millennials and Centennials, let’s just talk about...
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How true storytelling can save marketing (and more…)
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Plugging into the Future of a Connected Humanity: Exploring the Human API
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The Importance of Having a Purpose in Digital Transformation and Innovation
So many companies are investing in digital transformation and corporate innovation strategies to compete for the future. They’re typically led by technology and aimed at growth areas such as customer...
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The Human Dimension of Innovation and Digital Transformation
Any time I get to visit Madrid, Spain (España!), I take it. It’s where my mother was born and it’s where much of my family still reside. I used to visit every other year going back to my earliest of...
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