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Is Your Marketing Strategy Aimed at the Present or the Future?
If you’ve designed your marketing strategy around what your market expects today, you may want to revisit it. Why? Your market will expect something different in the future. And that future is...
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Uber’s Terrible, Horrible, No Good, Very Bad String Of Events
Uber is en route to a massive IPO. As the company gets closer to its destination, its once 5-star rating is rapidly diminishing. As a result, the company’s president, Jeff Jones, opened the Uber door...
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Dear Startups: Disrupt Yourself To Disrupt The Industry
Here’s something you may not know about me…Before I focused on studying digital transformation, innovation, culture and digital anthropology, I used to exclusively work with enterprise tech companies...
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Culture is Either the Roadblock or Highway to Innovation – We Need Leadership...
After studying customer experience, digital transformation and innovation for so many years, I’ve found that the next big thing in business (r)evolution is culture. The other most interesting thing...
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Facebook is Becoming a Social Operating System for Human Beings and Robots
At f8 2017, Facebook aims to become your social network for reality, augmented reality and virtual reality…really. In the heart of Silicon Valley, Facebook once again hosted its highly-anticipated...
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Customer Experience is the New Marketing and Customer Experiences are the New...
My friends Rob Cottingham, Gerard Francis Corbett and I have had some fun lately. One way to gain perspective on our modern reality is to do so through humor. So when a several big brands in the...
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10 Things Modern Digital Commerce Players are Doing To Thrive and Survive
The future of commerce is already unfolding. Even though everyone says, “yes we know things are changing,” I don’t believe that executives have shifted their thinking or belief system to change how...
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Why tech companies are uniting to fight Trump’s immigration ban
In February 2017, My good friend Matt Kapko of CIO asked a few tech pundits, “Why tech companies are uniting to fight Trump’s immigration ban?” The result was published here. A group of 127 technology...
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Why the future of corporate marketing may hang on the personal brand
Guest post by Mark W. Schaefer (@markwschaefer) I hate the term “personal branding.” And yet, personal branding may be the salvation of corporate marketing. Allow me to explain today why both...
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Customer Experience Should Be Designed For And Measured By What Customer’s...
Customer experience (CX) is the new black and it is, for all intents and purposes, the catalyst for accelerated and purposeful digital transformation. Often in my research however, I find that...
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Why Disruptive Technology is Hijacking Your Customers
Disruptive technology is not just a commodity anymore; it has become a necessity. I recently met with Rilke Thomsen of Sleeknote to talk about how disruptive technology is shaping customer behaviors,...
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Innovation Begins with a Shift in Perspective; It’s Personal
The team at Ode Management asked me to introductory video for their audience of event planners, speaker bureaus and agents. The topic was innovation and my mission was to keep it casual and brief,...
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Would you make a decision to join or leave a company based on how you work?
Did you know that employees and employee prospects judge the immediate and long-term potential of a company by their reliance on desktop phones? To some it makes total sense. Why would any company...
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Moving Beyond Demographics: Today’s Hyperconnected ‘Generation C’
Several years ago as I was writing The End of Business as Usual, I researched how the customer journey was evolving. Specifically, I studied how traditional touch points compared to digital touch...
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Enhancing Customer Experience With Wearable Tech
Guest post by Blake Morgan (@blakemichellem), Customer Experience Futurist, Keynote Speaker, Author of the new book, More Is More In X: The Experience When Business Meets Design, author Brian Solis...
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From Future Shock to Future Proof: Digital Transformation is not a...
When I set out to research digital transformation several years ago, I did so with the belief that there was more to the story than technology, IT and modernization. Yet, the name itself implies that...
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Las seis etapas de la transformación digital
el futuro es ahora… La transformación digital es una de las mayores tendencias que impulsan la evolución y modernización de las empresas en todo el mundo. En mis investigaciones, he llegado a definir...
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Digital Transformation Needs Change Agents and Leadership Not Just Technology
Over the last year, I partnered with BMC on a new podcast series called “Digital Outliers.” We hand-picked 11 incredible guests working in critical areas of digital transformation and the future of...
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The New Kodak Moment = That Moment When You Lose Market Relevance
“You press the button, we do the rest.” These are the touching words of Kodak’s first advertising slogan. Coined by George Eastman, Kodak’s iconic founder in 1892, this tagline almost seems relevant...
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I was supposed to write about Apple’s new show ‘Planet of the Apps,’ Instead,...
This post started as a review of the new show on Apple Music, “Planet of the Apps.” I realized the world didn’t need another announcement or review of the show. What I will say is this, any show that...
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