Clik here to view.
Boldly Go: The Confluence of Digital Transformation, Innovation, Culture and...
There are almost too many technology trends to track these days and it’s only getting more complicated to keep up. At some point, one must focus, dive deeper and learn. This year, I’m centering my...
View ArticleClik here to view.
Innovation is a gift worth getting: Competing for the future starts with...
Every day when you get to the office, there is a surmountable volume of work that greets you. The list is usually pretty long, with calls to return, to do items stacked up, emails overflowing,...
View ArticleClik here to view.
Crossing Over to the Darkside of Digital and Seeing the Light
“Yesterday is not tomorrow; we can’t innovate, we can’t do new things by opening old doors.” Paul Miller spends a lot of time thinking about the future of work. In fact, he wrote a book on the...
View ArticleClik here to view.
Designing the Experience: My Ongoing Experiments with Book Trailers and...
I’ve always been fascinated by Hollywood trailers. So much so, that 10 years ago, I was determined to develop a trailer for my next book at the time, Engage!. Since then, I launched every subsequent...
View ArticleClik here to view.
Experience Happens: Design What You Want People to Feel
“Experience” is one of those words that is both aspirational while also meaning something uniquely different to each person who uses the word. No matter who you define it, the important thing to...
View ArticleClik here to view.
X Marks the Spot Where the Medium is the Message
Several years ago, I embarked on a crazy journey to reinvent the book to make it a physical metaphor for the purpose of the book. I had no other choice. It was a book about designing meaningful and...
View ArticleClik here to view.
It’s Time to Bring Digital Literacy to the C-Suite
I think the next big thing following massive innovation on the CX front is EX…employee experience. But, to do so requires a level of inward empathy not usually found roaming the halls of the C-Suite....
View ArticleClik here to view.
Why your website sucks and how to better engage with digitally-savvy consumers
I recently had an opportunity to speak with Juliet Stott of Content Magazine about the impact digital has had on marketing, how customer experiences can help marketers differentiate their brands, and...
View ArticleClik here to view.
A Real-Time Conversation About AI and the Future of Work
I recently had one of the most fast-paced, fun and provocative conversations I had in a while. It wasn’t something that happened in IRL. Instead, this real-time conversation took place on Twitter....
View ArticleClik here to view.
Is Retail Dying or is it Time for a Renaissance?
Guest post from Michel Lewis (@BizMike), founder of RoomSignal and long-time friend of Brian. Retail is dead. Heard that phrase before? For the last decade we have watched as digital companies like...
View ArticleClik here to view.
Destination CRM: UX Can Make Your Business Disruption-Proof
Brian Solis, Destination CRM User experience design is now a C-level imperative, whether executives get it or not. Companies in almost every industry are holding on to their past. They’re grasping to...
View ArticleClik here to view.
Digital Transformation Must Lead to Business Transformation
Who owns digital transformation within your organization? Is it the C-Suite, marketing, IT, HR? It’s now essential for all stakeholders – no matter their level or role – to become acquainted in the...
View ArticleClik here to view.
Deepening Customer Relationships with Contextual Content
Guest post by Rebecca Lieb and Jaimy Szymanski, Content: The Atomic Particle of Marketing In the “phygital” world that marries our physical and digital presences, content is ubiquitous. Only by...
View ArticleClik here to view.
Digital Transformation – Rewriting the Rules of Business
We live in an era of digital Darwinism. As customer expectations evolve and move toward personalized experiences and beyond transactions, companies in every industry must focus digital transformation...
View ArticleClik here to view.
The CX Imperative and The Role You Play in Making Business Personal
i Every now and then, I am asked to write the foreword for a great book. And, every now and then, I say yes. The deal is always the same. Once the book is released, I ask that I’m able to publish the...
View ArticleClik here to view.
Insights on the Future of the Internet of Things (IoT)
I once referred to the consumer-facing Internet of Things (IoT) as the Internet of Sh!t. My point was that the entire ecosystem of IoT devices was created through technology-centered devices that were...
View ArticleClik here to view.
Brand Innovation and Customer Experience Design: An Interview with Comcast’s...
The potential for breakthrough innovation is at its greatest when there’s purpose. And in an age of disruptive technology, humanity is becoming a killer app. Often in my research on digital...
View ArticleClik here to view.
It’s not the End of Retail, It’s the End of Retail As We Know It
Retail, like every industry, faces digital Darwinism as technology and markets evolve and disrupt. This isn’t new. But what is clear, executives are not prioritizing bold strategies and investments...
View ArticleClik here to view.
Breaking the Digital Fourth Wall Through Experiential Storytelling
The fourth wall is the space that separates a performer or performance from an audience. A character, actor, author or storyteller “breaks the fourth wall” when they address the audience directly. As...
View ArticleClik here to view.
Contrary to Its Name, Digital Transformation is not Digital-First: An...
“To thrive in a digital economy, create a safe and empowered environment for employees to learn and take risks.” Technology may be at the core of digital transformation, but it’s severely limited in...
View Article